Why We Don't Lay Up
Born from challenge, built on purpose. This is why Can’t Lay Up exists — and what it means to go all in.
Born from challenge, built on purpose. This is why Can’t Lay Up exists — and what it means to go all in.
In 2022, everything changed.
My son was diagnosed with kidney disease after months of not knowing what was wrong. Watching him go through sickness, pain, and hospital visits to now being on the transplant list has been the hardest thing I’ve ever faced as a parent. It forced me to slow down, to appreciate life differently, and to realize that tomorrow isn’t guaranteed.
Golf became my outlet. I started playing about five years ago, just as a hobby — a way to hang out with friends, get outside, and compete. But somewhere between bad swings, long rounds, and quiet moments on the fairway, I realized it was more than a game. Golf mirrored life — unpredictable, humbling, and full of chances to give up or keep grinding.
That’s where Can’t Lay Up comes from. It’s a reminder not to play it safe. Not to leave things unsaid. Not to take the easy route.
For me, this brand is more than apparel. It’s a mindset born from tough days and second chances. It’s for the golfers, parents, and fighters who know that life can change in an instant — and still choose to swing for everything they’ve got.
Can’t Lay Up is about living bold, playing hard, and leaving nothing behind.